Top 20 Tech and Channel Trends of 2009

  • By

    Lawrence Walsh

    | Posted 2010-01-04

20. Recession, Recession, Recession
The recession technically started in September 2008, but its effects wouldn’t be felt in full force until the first quarter of 2009. The precipitous downward economic spiral had everyone bracing for the worst. Cisco saw core infrastructure hardware sales plummet more than 20 percent. Microsoft announced its first layoffs ever. And solution providers across the channel cut payroll and held onto every deal they could get their hands on. The recession dominated the first three quarters of the year as vendors and distributors pushed countless financing and credit options, rebates and special incentives to encourage solution providers to sell and get customers to buy. By the fourth quarter, economic conditions started to improve and cash started flowing. The recession is responsible for numerous casualties, but survivors are cautiously optimistic that the worst is over.

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Lawrence Walsh Lawrence Walsh is editor of Baseline magazine, overseeing print and online editorial content and the strategic direction of the publication. He is also a regular columnist for Ziff Davis Enterprise's Channel Insider. Mr. Walsh is well versed in IT technology and issues, and he is an expert in IT security technologies and policies, managed services, business intelligence software and IT reseller channels. An award-winning journalist, Mr. Walsh has served as editor of CMP Technology's VARBusiness and GovernmentVAR magazines, and TechTarget's Information Security magazine. He has written hundreds of articles, analyses and commentaries on the development of reseller businesses, the IT marketplace and managed services, as well as information security policy, strategy and technology. Prior to his magazine career, Mr. Walsh was a newspaper editor and reporter, having held editorial positions at the Boston Globe, MetroWest Daily News, Brockton Enterprise and Community Newspaper Company.

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