Top 20 Tech and Channel Trends of 2009
20. Recession, Recession, Recession
The recession technically started in September 2008, but its effects wouldn’t be felt in full force until the first quarter of 2009. The precipitous downward economic spiral had everyone bracing for the worst. Cisco saw core infrastructure hardware sales plummet more than 20 percent. Microsoft announced its first layoffs ever. And solution providers across the channel cut payroll and held onto every deal they could get their hands on. The recession dominated the first three quarters of the year as vendors and distributors pushed countless financing and credit options, rebates and special incentives to encourage solution providers to sell and get customers to buy. By the fourth quarter, economic conditions started to improve and cash started flowing. The recession is responsible for numerous casualties, but survivors are cautiously optimistic that the worst is over.