Tablet RasaBy Reuters | Print
A host of start up technology companies including mySpark Technologies, Vinci Tab, and ScrollMotion are looking to change the way students study, share information and do homework.
Other startups are seeking to cash in on the appetite for digital education-based content, with services that include conversion of text to online formats and the creation of student-focused online learning platforms.
ScrollMotion, a New York-based startup founded more than two years ago, is working to enrich traditional print content for online readers. It has picked up customers ranging from Conde Naste to McGraw-Hill, and co-founder Josh Koppel said the educational field is among its most robust markets.
"Our job is to build compelling content that works well on multiple devices," said Koppel, whose company partnered with educational publisher Houghton Mifflin Harcourt.
Even if students avoid the library, their natural tendency to socialize may be a benefit in a learning environment where collective input becomes the norm, prompted by social media.
"More and more we will see students working together," said Gio Hunt, CEO of Reston, Virginia-based Koofers Inc., which has built an online platform to facilitate virtual study groups and sharing of educational content. "There's such momentum around inter-collegial learning."
With a total of $7 million in outside investment, Koofers has registered users from more than 3,000 colleges across the U.S. since its founding in 2008.
However the market shakes out, at the very least students may do themselves some ergonomic good by giving those old, heavy textbooks the slip.
"Maybe they're going to be a little healthier," said Hartog.