Marketing Automation Software Vendor Genoo Launches Service PlansBy Channel Insider Staff | Posted 2011-08-09 Email Print
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Genoo solutions are designed to help companies integrate their email marketing efforts with a lead-nurturing system.
Enhancing its set of email and marketing-automation tools aimed at small and midsize businesses, Genoo expanded its offerings this week by adding two new service plans. In addition to their standard package for small business, companies can now choose from Premium and Elite packages. These plans are structured to provide better pricing for companies with large numbers of emails and leads.
Genoo offers solutions designed to allow mid-market companies to integrate their email marketing efforts with a lead-nurturing system. All three plans include comprehensive lead management, lead scoring, micro-site and landing-page publishing, social media sharing, SEO tools and comprehensive tracking -- which aren't available from an email-service provider.
The Premium and Elite packages offer larger numbers of users, lead capture forms, nurturing sequences, micro-sites and emails per month. Businesses can now choose between a graduated pay-per-email plan based upon volume, or an unlimited email plan based on the number of leads in the account.
"For businesses with a single Website and a moderate number of marketing campaigns and leads, our standard plan is the richest set of marketing-automation tools on the market," explained Kim Ablee, Genoo's president. "And now our customers who want to run dozens of online marketing campaigns can choose the plan that lets them employ as many micro-sites and lead-nurturing sequences as they want, as well as send hundreds of thousands of emails and track the responses of all their leads."
To read the original eWeek article, click here: Marketing Automation Software Provider Genoo Adds Service Plans