1. Better Computer PricingMac OS X is only available on Macs. That means Apple's computers play a big role in the appeal of its operating system. Apple needs to think seriously about reducing the price of its computers to a level that puts them close to the same price as those from HP or Dell. It might be a longshot, but it could help Apple appeal more to corporate customers.
At the Worldwide Developers Conference in June, Apple plans to talk about Mac OS X 10.7 "Lion," the follow-up to Mac OS X "Snow Leopard." So far, Apple has said that the operating system will launch over the summer and deliver some improvements, including a new Mission Control feature, to consumers. It looks to be another sizable (but not major) update to the venerable operating system. However, all this talk of a new version of Mac OS X loses track of the Apple's growing ranks of business users. As with previous versions of the operating system, Apple is committed to appealing to consumers. If business customers decide to adopt Mac OS X, it's a welcome sale for Apple, but it's certainly not its goal. That's unfortunate. Apple's computers are outstanding options for enterprise users around the world. Their only major drawback is the operating system running on them. If Apple could find a way to make Mac OS X Lion more appealing to enterprise customers, it could do wonders for its operation. Here's what Apple should do to make Mac OS X Lion a better business competitor against Windows.
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
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