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HP TouchPad Strategy: What it Needs to Win

  • By

    Don Reisinger

    | Posted 2011-04-27
 
 
 
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Applications Are Important

Earlier this year, Apple CEO Steve Jobs revealed that there are now 65,000 iPad apps available to customers. That's important. The more apps available to tablets, the more likely those devices are to succeed. If HP wants to see its TouchPad succeed, it will need to work with developers to bring as many apps to its platform as possible.
The tablet market is arguably the hottest in the technology industry right now. Just about every major company, including Apple, Motorola, RIM, and a slew of others are trying to capitalize on the trend and score as much market share as possible. HP is no different. Earlier this year, the company unveiled its plans for the future of its tablet division, the TouchPad. That device, which is scheduled to launch this year, is running a new version of WebOS, the operating system that HP got when it acquired Palm. And TouchPad is shaping up to be a potentially worthwhile option for customers that don't know which tablet they want to buy. However, in order for HP to generate interest from those customers and cement its position in the tablet space, the company will need to follow several important strategies. It can't allow the TouchPad to hit store shelves with a whimper. The time has come for HP to use all the many tools at its disposal to stake a claim to the tablet space and put Apple on notice. Here's how.
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.