2010 saw Apple duking it out with Google over smartphone supremacy. According to NPD analysts, Android has got the edge in the U.S. market over iPhone, though Apple says globally iPhone still rules.
Google's meteoric rise from search engine specialist to technology superpower has not come without consequences. Companies that once thought of Google as a computing kindred spirit now see it as a top competitor as the company sticks its finger in just about every pie on the window sill: mobile computing, cloud applications, online advertising, analytics, travel, social media and more.
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