Google's Premier Reseller Partner Tier Arrives

By Jessica Davis  |  Print this article Print

Google has introduced new benefits for Google Apps Premier partners including discounted training and special promotion opportunities. Here's what you need to qualify to be a Premier Reseller Partner for Google Apps.

Google has added a new tier to its reseller channel partner program to recognize high-performing partners, the company announced in its Official Google Enterprise Blog.

Google adds the new Premier Reseller tier as the overall reseller program has grown to 3,000 resellers across 70 countries.  That’s up from 2,000 resellers in November 2010.

The Google Reseller program covers Google technology including Google Apps, Earth, Maps, and Enterprise Search.

To achieve Premier Partner status, Google Apps partners must have 150 end-user accounts and 15 company accounts under management and must hold one Google Apps certification. Benefits include access to Google’s NDA roadmaps, invitations to post guest blog posts, and discounted fees for both online and in-person Google training for further certifications.

"Beginning today, we will start to recognize high-performing partners as Premier Resellers," wrote Jim Chow of Google’s Global Partner Programs. "Authorized Resellers remain a core focus for our Reseller program, and we will continue to invest in resources, tools and training to help Authorized Resellers succeed. For Authorized Resellers to become Premier Resellers, we have an objective set of eligibility criteria based on revenue, technical expertise and customer success."

Google also said that it will introduce new categorizations to help customers identify resellers who focus on specific Google products and specific size companies.

More information about Google’s reseller program is available from Google here.



Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com