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Facebook, Twitter Users Exhibit 'Social Media Fatigue'

  • By

    Jessica Davis

    | Posted 2011-08-25
 
 
 
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24 percent of those polled said they use their favorite social media site less than when they first signed up.
Facebook is unveiling sweeping new privacy changes, but many of its users may not even care. That's because more people report that social media just isn't as cool and exciting as it used to be. A new Gartner survey shows signs of maturity in the social media market with some users in certain segments exhibiting "social media fatigue." The research firm polled 6,295 people between the ages of 13 and 74 in 11 developed and developing markets in December 2010 and January 2011. Here's what they said.
 
 
Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com