Bull's Eye Awards: Products of the Year

  • By

    Jessica Davis

    | Posted 2009-12-17



Microsoft Windows 7
Easily the most heavily promoted IT product launched in 2009, Microsoft's Windows 7 operating system is being projected to singlehandedly turn the industry around for 2010. In July, months before the launch, IDC was forecasting a brisk uptake of Microsoft's successor to Vista. The Microsoft-sponsored report predicted that by the end of 2010 more than 19 percent of the global IT work force will be working with Windows 7. And for every dollar of Microsoft revenue from Windows 7 from the launch date in October this year until the end of 2010, the Microsoft ecosystem beyond Microsoft will reap $18.52, says IDC. By year end, IDC is forecasting 40 million copies of Windows 7 will have shipped, reaching a total of 177 million units by the end of 2010.

The customer response to the run-up to the release of the OS has been incredible. More than 15 million people chose to participate in Microsoft's Customer Experience Improvement Program (CEIP) in Windows Vista and Windows 7 prereleases. Windows 7 had the biggest beta ever, with 8 million users. Over 600 new feature ideas were tested early in the engineering process.

Two weeks prior to the launch, Channel Insider reported that technology vendors were eagerly awaiting the launch of Microsoft Windows 7 on Oct. 22 the way small children wait for Christmas. PC vendors, distributors and Intel have said that they expect the OS launch, plus new products from Intel, to spur a broad PC refresh cycle that corporations have delayed for.

Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com

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