Bull's Eye Awards: In-House Public Relations Specialist of the Year

  • By

    Lawrence Walsh

    | Posted 2009-12-16



Pam Salzer
How do you plan breakfast for 8,000 of your closest friends and maintain open lines of communications with more than 640,000 partners? Just ask Microsoft’s Pam Salzer, who transformed the Worldwide Partner Conference from an annual event to the centerpiece of a vibrant, interactive community of executives and resellers.

As the global economy started turning sour last year, Salzer – a senior director of partner marketing – was given the job of revolutionizing the annual gathering of Microsoft resellers and ISVs into something that would attract partners and instill a sense of value for making the effort and investment. Her peers at Microsoft say she went above and beyond the call in prosecuting that goal. She oversaw all the planning and logistics for the 8,000 event attendees who converged on New Orleans this past summer, organized all the general sessions and dozens of small meetings, and coordinated the meals, special events and amenities. The event got the highest satisfaction ratings in the WPC history.

If Salzer were finished there, that would have been enough to warrant recognition. But she didn’t stop there. She brought WPC into the digital and social network age. She created a digital marketing campaign in advance of the event to drive interest and registrations. She hooked the conference in with digital social networks such as Twitter and Facebook to extend the reach of WPC to tens of thousands of Microsoft partners around the world. And the live video feed of keynotes over Digital WPC’s Website extended the event message and experience to those who couldn’t make the trek. Salzer’s efforts to digitize WPC is best measured through Twitter; WPC was the third most trafficked topic on the network during the event week.

Amazingly, WPC isn’t Salzer’s only responsibility. As a member of the Microsoft channel marketing team, she’s intimately involved in the planning and execution of marketing and communications programs for the Microsoft Partner Network, Windows 7, Windows Azure, SQL Server 2008 and several other products and initiatives.

In the eyes of her Microsoft peers and the extended Microsoft channel community, Salzer has done nothing less than an exceptional job. For that, Channel Insider is proud to recognize Salzer as its Bull’s Eye Champion for In-House Public Relations Specialist.


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Lawrence Walsh Lawrence Walsh is editor of Baseline magazine, overseeing print and online editorial content and the strategic direction of the publication. He is also a regular columnist for Ziff Davis Enterprise's Channel Insider. Mr. Walsh is well versed in IT technology and issues, and he is an expert in IT security technologies and policies, managed services, business intelligence software and IT reseller channels. An award-winning journalist, Mr. Walsh has served as editor of CMP Technology's VARBusiness and GovernmentVAR magazines, and TechTarget's Information Security magazine. He has written hundreds of articles, analyses and commentaries on the development of reseller businesses, the IT marketplace and managed services, as well as information security policy, strategy and technology. Prior to his magazine career, Mr. Walsh was a newspaper editor and reporter, having held editorial positions at the Boston Globe, MetroWest Daily News, Brockton Enterprise and Community Newspaper Company.

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