Bull's Eye Awards: In-House Public Relations Specialist of the Year

  • By

    Lawrence Walsh

    | Posted 2009-12-16



Gina Sheibley
If you’re at an event where Symantec’s channel executives are speaking or meeting with partners, Gina Sheibley probably isn’t far away. For nearly two years, Gina has been the behind-the-scenes orchestrator of the Symantec channel communications, adeptly managing the strategic messaging and media relations for one of the largest and most diverse reseller communities in the channel.

As Symantec has grown from a security vendor to a diverse software powerhouse that includes such products as configuration management, storage, backup and workflow, the in-house channel public relations team has been tasked with maintaining a high level of knowledge across all technology and market segments. Few others are able to speak to nearly every aspect of the product portfolio as well as the channel programs with the authority and confidence of Sheibley.

As a representative of Big Yellow, Sheibley is second to none. She has built relations with press, analysts, bloggers and industry influencers to keep Symantec in the forefront of media discussions. Despite the numerous journalists pressing for attention, Sheibley deftly maintains even composure and balance, ensuring that all quarters get what they need from Symantec’s channel and product teams.

Sheibley is a package of grace, professionalism and good humor that reflects the best qualities of her company and her craft. For that, she has earned the Channel Insider Bull’s Eye Contender Award for In-House Public Relations Specialist of the Year. 

Lawrence Walsh Lawrence Walsh is editor of Baseline magazine, overseeing print and online editorial content and the strategic direction of the publication. He is also a regular columnist for Ziff Davis Enterprise's Channel Insider. Mr. Walsh is well versed in IT technology and issues, and he is an expert in IT security technologies and policies, managed services, business intelligence software and IT reseller channels. An award-winning journalist, Mr. Walsh has served as editor of CMP Technology's VARBusiness and GovernmentVAR magazines, and TechTarget's Information Security magazine. He has written hundreds of articles, analyses and commentaries on the development of reseller businesses, the IT marketplace and managed services, as well as information security policy, strategy and technology. Prior to his magazine career, Mr. Walsh was a newspaper editor and reporter, having held editorial positions at the Boston Globe, MetroWest Daily News, Brockton Enterprise and Community Newspaper Company.

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