Bull's Eye Awards: In-House Public Relations Specialist of the Year

  • By

    Lawrence Walsh

    | Posted 2009-12-16



Jennifer Clemente
Like many public relations specialists, Jennifer Clemente is a former newspaper journalist who cut her teeth on the grit and grind of daily news cycles and fast-paced story telling. What makes Clemente stand out is her intrinsic understanding that public relations and journalism meet at the intersection of good story telling and communicating ideas. Clemente has a singular gift for understanding the needs of her internal constituency, the way the target audience wants to consume information and how to convey the value of that idea to the journalists with whom she works.

Clemente has worked tirelessly in making the connection between her company, IBM, and the target market; the actors in the stories she conceives and the journalists that tell the stories; and, in the end, the value proposition that IBM creates for the channel with the people who need to understand the opportunities of working with Big Blue. This sounds like the job of any public relations professional, but Clemente distinguishes herself by brainstorming off-beat concepts, story lines and trends. The one thing that journalists are sure of when Clemente calls is that she’s not pitching just another press release destined for the dustbin known as media kit collateral.

Beyond her storytelling skills, Clemente is a consummate professional in representing her company. She understands and clearly articulates the values of IBM, its executives and its business partners. She is adept at forming relationships with media partners. Clemente’s professional and interpersonal skills have earned her the Channel Insider Bull’s Eye Challenger Award for In-House Public Relations Specialist of the Year.

Lawrence Walsh Lawrence Walsh is editor of Baseline magazine, overseeing print and online editorial content and the strategic direction of the publication. He is also a regular columnist for Ziff Davis Enterprise's Channel Insider. Mr. Walsh is well versed in IT technology and issues, and he is an expert in IT security technologies and policies, managed services, business intelligence software and IT reseller channels. An award-winning journalist, Mr. Walsh has served as editor of CMP Technology's VARBusiness and GovernmentVAR magazines, and TechTarget's Information Security magazine. He has written hundreds of articles, analyses and commentaries on the development of reseller businesses, the IT marketplace and managed services, as well as information security policy, strategy and technology. Prior to his magazine career, Mr. Walsh was a newspaper editor and reporter, having held editorial positions at the Boston Globe, MetroWest Daily News, Brockton Enterprise and Community Newspaper Company.

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