Bull's Eye Awards: Cloud Computing Program of the Year
Solution providers, VARs and integrators have rightfully been asking where they fit in the cloud computing universe. The need for high-capacity, high-availability infrastructures to deliver complex applications has left many in the channel feeling that the burgeoning cloud space may only be for big players and large vendors pushing their own wares.
SugarCRM has been working hard to quell those concerns and make cloud computing a place where a lot of channel players can win.
SugarCRM's Partner Program provides a wealth of benefits to solution providers interested in selling and implementing SugarCRM's commercial products. The three-tiered reseller program provides a full menu of information resources, training and education support, and marketing and sales support.
And the Powered By SugarCRM OEM Program allows OEMs, ISVs and VARs to quickly deliver a differentiated solution to their target markets. An OEM partnership gives partners an award-winning CRM product known for light footprint and flexibility to be delivered in a hosted or on-site model. That gives partners a head start on creating products that meet the exact needs of customers.
As a result, more than 150 partners worldwide are selling SugarCRM's popular application.
SugarCRM last month ported its apps over to Microsoft's cloud computing Azure platform as a direct play to its channel reseller and ISV partners, according to company officials in Cupertino, Calif.
"Two-thirds of our business is through the channel, and half of our business in on the Windows platform anyway," says Larry Augustin, CEO of SugarCRM. "We do a lot of business through channel partners and resellers. And that's because of the flexibility of the application. We really enable our partners to customize and deliver a great CRM solution."
Combining a user-friendly CRM application with a highly available, scalable and secure cloud computing platform should further SugarCRM's channel strategy by enabling partners to host and run their applications on a major platform and letting them create extensions and customized versions of SugarCRM to run on Azure without hosting the applications themselves.
That's why SugarCRM has earned the Channel Insider Contender Bull’s Eye Award for Cloud Computing Program of the Year.