Bull`s Eye Awards: Channel Conference of the Year

  • By

    Lawrence Walsh

    | Posted 2009-12-18



Tech Data’s Technology Solutions Tour
Road shows and local seminars are often synonymous with bad coffee and stale Danishes. Tech Data’s Technology Solutions Tour was hardly stale or bad. Designed to bring cutting-edge technology, business enablement and market opportunities education to solution providers in their home markets, the Technology Solutions Tour set the standard for what a good road show entails.

Held in Tampa, Fla.; St. Louis; and Washington, D.C., the Technology Solutions Tour were day-and-a-half events that showcased more than just the capabilities of Tech Data’s support and services divisions. Tech Data crafted these shows with multiple boardroom and working groups so solution providers could collaborate with peers and vendors, brought in industry-leading speakers to share experiences and perspectives on the IT market, and hosted numerous technology and services vendors to demonstrate the next-generation technology and sales opportunities.

Going beyond the usual format for small events, Tech Data infused outside perspectives and "infotainment" with speakers such as life-lesson author Andy Andrews; motivational speaker and writer Robert B. Tucker; stress reduction through humor expert Tim Gard; comedian Buzz Sutherland; and football hero Rudy Ruettiger, the inspiration for the movie "Rudy." Outside speakers of this caliber provided solution providers with skills and tools for coping with the stresses and challenges of their business and work lives.

Solution providers at these events raved about the quality of the sessions and content, the caliber of the attendees, and the level of showcased vendors and technologies. Tech Data did a fantastic job of making a small, regional event feel like a big, national conference. For setting the mark in channel road shows, Tech Data earned the Channel Insider Contender Bull’s Eye Award for Channel Conference of the Year.

Lawrence Walsh Lawrence Walsh is editor of Baseline magazine, overseeing print and online editorial content and the strategic direction of the publication. He is also a regular columnist for Ziff Davis Enterprise's Channel Insider. Mr. Walsh is well versed in IT technology and issues, and he is an expert in IT security technologies and policies, managed services, business intelligence software and IT reseller channels. An award-winning journalist, Mr. Walsh has served as editor of CMP Technology's VARBusiness and GovernmentVAR magazines, and TechTarget's Information Security magazine. He has written hundreds of articles, analyses and commentaries on the development of reseller businesses, the IT marketplace and managed services, as well as information security policy, strategy and technology. Prior to his magazine career, Mr. Walsh was a newspaper editor and reporter, having held editorial positions at the Boston Globe, MetroWest Daily News, Brockton Enterprise and Community Newspaper Company.

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