Bull`s Eye Awards: Channel Conference of the Year

  • By

    Lawrence Walsh

    | Posted 2009-12-18



ConnectWise Partner Summit
If you want to experience community and collaboration, all you need to do is show up at the annual ConnectWise Partner Summit. This year saw the fourth installment of this event, and it continues to get better and better. Drawing nearly 1,000 solution providers from around the world, it’s not only one of the best events, but it's one of the largest. Here’s why.

ConnectWise, maker of professional services automation (PSA) tools, has evolved to take on near cult status. The throng of the ConnectWise faithful and PSA loyalist are drawn to the event held in Orlando, Fla., to learn new tricks for maximizing the benefits of their PSA package, network with peers, and bath in the experiences and success of the total community. CEO Arnie Bellini and his Director of Communities Jeannine Edwards have done a masterful job establishing a sense of esprit de corps among ConnectWise partners.

The ConnectWise Partner Summit is hardly the death-by-PowerPoint that makes other events more like funerals than industry events. ConnectWise carefully crafted an event that includes talks by industry luminaries and thought leaders, hands-on training sessions, and peer testimonials. Of course, ConnectWise had the obligatory vendor fair and product demos, but even those weren’t the usual force march of attendees seen in too many conference ballrooms. And after-hours, ConnectWise served up numerous and diverse social activities that served as celebrations of partner connectivity and success as much as mandatory entertainment.

ConnectWise is masterful at message and image, and it leverages this annual event to reinforce its partner connections and loyalty. ConnectWise users call their PSA application "an operating system for their business," and the Partner Summit helps them maximize the benefit from that app. Other vendors, distributors and trade groups could learn a thing or two from ConnectWise on building events and forming communities, and that’s why ConnectWise is the recipient of the Channel Insider Challenger Bull’s Eye Award for Channel Conference of the Year.

Lawrence Walsh Lawrence Walsh is editor of Baseline magazine, overseeing print and online editorial content and the strategic direction of the publication. He is also a regular columnist for Ziff Davis Enterprise's Channel Insider. Mr. Walsh is well versed in IT technology and issues, and he is an expert in IT security technologies and policies, managed services, business intelligence software and IT reseller channels. An award-winning journalist, Mr. Walsh has served as editor of CMP Technology's VARBusiness and GovernmentVAR magazines, and TechTarget's Information Security magazine. He has written hundreds of articles, analyses and commentaries on the development of reseller businesses, the IT marketplace and managed services, as well as information security policy, strategy and technology. Prior to his magazine career, Mr. Walsh was a newspaper editor and reporter, having held editorial positions at the Boston Globe, MetroWest Daily News, Brockton Enterprise and Community Newspaper Company.

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