Bull's Eye Awards: Americas Channel Executives of the Year

  • By

    Carolyn April

    | Posted 2009-12-22



Jeff Ragusa
When you hear the name Google, most people don’t think reseller channel. But they’d be wrong. Under the leadership of Channel Manager Jeff Ragusa, Google has in the last year started to carve out a bona-fide partner program, especially around its cloud-based applications business.

Ragusa’s team has signed up more than 400 partners to the Google Apps Reseller Program since launching it in January. Those participants came with little to no recruitment or promotion on Google’s part, but that’s also changing. Ragusa has been raising Google’s profile at channel industry events, including taking out sponsorships, including becoming a platinum sponsor of MSP Partners, an association now a part of CompTIA that provides education and training to a membership of managed services providers.

Ragusa believes MSPs have natural synergy for Google’s cloud model. But it’s not just MSPs that he and his team are looking to attract to the partner ecosystem. Solution providers, ISVs and integrators are all targets for the juggernaut as it looks to rise to the top of the cloud computing heap above Microsoft, Amazon and a whole host of smaller players eyeing their piece of this market.

Ragusa acknowledges that building a channel has been—and continues to be—a learning process.

"We really spent the first six months handling inbound interest in our program, getting early partners up and running," he said. "Now we are getting feedback and assessing what has worked and what hasn’t with the program."

That’s an up-and-comer for you and the reason why Ragusa is the Bull’s Eye Award Americas Channel Chief of the Year Challenger.


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