Building Brand through Social Networks

  • By

    Leah Gabriel Nurik

    | Posted 2009-11-17
No Title
Small Social Network BudgetsAccording to the study, 4 out of 5 (84%) of chief marketing officers (CMOs) allocate less than 10% of their budgets to experimenting through social media and non-traditional communications channels, with more than 55% allocating 5% or less.
A recent study by the industry organization CMO Club and communications consultancy Hill & Knowlton found that chief marketing officers are struggling to harness the power of social networking to build their brands. Channel Insider takes a deeper look at the recently released research and how CMOs are tackling the social network trend.

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