B2B Sales Pros Report Longer Cycles, Stronger Pipelines

  • By

    Leah Gabriel Nurik

No Title
Sales Still ChallengingIt's still tough out there. Although B2B sales professionals see a brighter future for 2010, closing deals remains a major challenge. Sales pros say that a mix of traditional and newer web prospecting techniques is the best approach for accelerating the sales cycle.
After last year's financial meltdown, who isn't trying to ramp up sales ? A recent poll conducted by sales and marketing research firm Infogroup asked B2B sales professionals how 2010 was faring on the pipeline front, and what resources were working for generating and qualifying leads. The results are a tad surprising – Channel Insider takes a closer look.
This article was originally published on 2010-03-26