Apps to Overtake Other Sales Channels?By Reuters | Posted 2011-01-06 Email Print
Apple's launch of an applications store from Mac that copies the successful app store model for iPhones opens up a new sales channel for computer software.
As with the iPhone, Mac app developers set the price for their apps and get 70 percent of the revenue from sales, with Apple taking the remaining 30 percent. Purchases are made via users' iTunes accounts.
Apple will sell its own software in the store, including the iLife and Aperture programs. Companies like Autodesk (NASDAQ:ADSK), which makes complex engineering and design software, will also sell software.
It would be a tall order for Mac apps to match the popularity of iPhone apps.
Apple launched the iPhone store in mid-2008 and it proved to be an instant hit, driving sales of the smartphone and helping reshape the way mobile content is delivered.
The iPhone app store offers more than 300,000 programs, and users have so far downloaded more than 7 billion apps. There are also more than 40,000 apps available for the iPad.
All of Apple's smartphone rivals have since opened their own app marketplaces. (Reporting by Gabriel Madway; Editing by Gary Hill)