Apps to Overtake Other Sales Channels?

By Reuters  |  Print this article Print

Apple's launch of an applications store from Mac that copies the successful app store model for iPhones opens up a new sales channel for computer software.

As with the iPhone, Mac app developers set the price for their apps and get 70 percent of the revenue from sales, with Apple taking the remaining 30 percent. Purchases are made via users' iTunes accounts.

Apple will sell its own software in the store, including the iLife and Aperture programs. Companies like Autodesk (NASDAQ:ADSK), which makes complex engineering and design software, will also sell software.

Schiller said Apple will apply technical standards and criteria for approving Mac apps similar to those it uses on the iPhone. For example, the company does not allow pornography.

Apple has less than 5 percent of the global personal computer market, but it is the No. 3 vendor in the United States and rising fast, growing far faster than the overall market.

It would be a tall order for Mac apps to match the popularity of iPhone apps.

Apple launched the iPhone store in mid-2008 and it proved to be an instant hit, driving sales of the smartphone and helping reshape the way mobile content is delivered.

The iPhone app store offers more than 300,000 programs, and users have so far downloaded more than 7 billion apps. There are also more than 40,000 apps available for the iPad.

All of Apple's smartphone rivals have since opened their own app marketplaces. (Reporting by Gabriel Madway; Editing by Gary Hill)