Apple's Business Push: 10 Things Apple Doesn't Get about the Enterprise

  • By

    Don Reisinger

1. It's the Third-Party Apps, Folks

1. It's the Third-Party Apps, Folks

Microsoft's Windows platform has been extremely powerful in the corporate world for one main reason: the third-party programs. Companies require certain programs in their operations. And the vast majority of those programs are available only to Windows users. That's a major issue for Apple that it has yet to fully rectify.

Apple's reputation throughout the years has been one of a company that doesn't quite understand what the corporate world is looking for. It has said time and again that it wants to deliver viable products to corporate customers, but with every new release, it seems to leave those folks out. And it doesn't seem to care all that much about it. However, earlier this year, some started to believe that Apple was understanding the enterprise better. After all, those supporters said, the iPhone is more enterprise-friendly than ever, and the iPad is a worthwhile purchase for companies that want more mobile employees. Regardless, the damage is already done. And no matter how well Apple can start working its way into the corporate world, it will have an extremely difficult time shaking the idea that it's not an enterprise-focused firm. Simply put, there are some things that Apple never did, and still doesn't, understand about the enterprise. Read on to find out what has made Apple so clueless.
This article was originally published on 2010-10-22
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.