Amazon Anticipates Selling 4 Million Tablets in 2011

By Channel Insider Staff  |  Print this article Print

Even though it has yet to launch its tablet computer, Amazon.com expects to sell 4 million units in 2011.

Amazon.com could launch tablet computers as early as this August or September, with expectations to sell 4 million units for the remainder of 2011.

Citing Taiwanese component makers, DigiTimes said Amazon will use processors from Texas Instruments, with Taiwan's Wintek to supply touch panels, ILI Technology putting in LCD driver ICs. Quanta Computer will build the machines.

Amazon is targeting the launch to rev up tablet sales heading into the busy holiday season, which is when Apple's iPad enjoyed a lot of success in 2010. Apple has sold more than 20 million iPads to date.

Rumors of an Amazon tablet based on Google's Android operating system have been floating around for months, but Amazon.com CEO Jeff Bezos fueled the rumors in May when he told Consumer Reports to "stay tuned" when asked if there was an Amazon device other than a Kindle coming.

Bezos later waxed enthusiastic about tablets when told investors at said at Amazon's shareholders' meeting June 7:

"Most of our customers shop with us from desktop or laptop computers, but people have a different posture with tablets. They "lean back on their sofa. People leaning back on their sofa, buying things from Amazon, is another tailwind for our business, so I'm very excited about that."

To read the original eWeek article, click here: Amazon Expects to Sell 4M Tablets This Year: Report