Consumers Would Welcome Amazon Android Tablet: Survey

By Channel Insider Staff  |  Posted 2011-07-27 Email Print this article Print


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More than half of consumers surveyed by Retrevo said they would buy a tablet computer from Amazon, which is expected to launch an Android slate this October to compete with the iPad.

Consumers are ready for a low-cost tablet alternative to Apple's (NASDAQ:AAPL) iPad and would seriously welcome such a slate from (NASDAQ:AMZN), according to Retrevo.

The consumer electronics shopping site said that 55 percent of 1,000 consumers surveyed said they would choose an Amazon tablet, which is expected to be based in Google's (NASDAQ:GOOG) Android "Honeycomb" platform.

There's quite a gulf between Amazon and the other tablet choices. However, Retrevo cautioned that it could not be sure whether some respondents confused Amazon as Kindle maker and Amazon as e-commerce retailer.

Roughly 38 percent of respondents said they would buy a tablet from Samsung or Dell (NASDAQ:DELL) and 31 percent claimed they would pick a machine from Motorola (NYSE:MMI) or HP/Palm (NYSE:HPQ).

Nearly one quarter of respondents said they would choose a slate from BlackBerry PlayBook maker Research In Motion (NASDAQ:RIMM) and 21 percent picked Android-based Nook maker Barnes & Noble as their preferred provider.  

The Wall Street Journal said consumers can expect Amazon to launch an Android tablet equipped with a 9-inch screen that connects users to Amazon's extensive media content, including Amazon MP3 music and Cloud Player and Amazon Instant Video.

One appealing aspect of the Amazon tablet is that industry watchers expect it to be as low as $250, or half the entry-level price for the current iPad 2.

"If Amazon does, in fact, enter the tablet market with a low cost Android tablet this fall they might be able to change the playing field to a lower margin one where Apple would be less able to compete,"wrote Director of Community and Content Andrew Eisner in a blog post.

To read the original eWeek article, click here: Amazon Android Tablet Would Be Welcomed by Consumers: Retrevo


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