1. Google's initial name was "BackRub," in reference to the way it was designed to check backlinks in order to rank a site for search results.
In the channel community, it pays to know your vendors inside and out. A vendor's economic health, its business decisions and its attitudes toward the channel can all make a huge impact on the loyal distributors, VARs, SIs, consultants and MSPs that live and die by the brands they rep. This go around, Channel Insider turns microscope onto Google. As the company works its way into a number of software industry, the channel community will find more ways to work with it in order to help fulfill customer needs.
This article was originally published on 2011-02-02
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