Apple can give some of it back to shareholders in the form of dividends. Many successful companies provide dividends to investors, yet maintain reasonable cash levels. Apple doesn't. Maybe it's time to start.
When it comes to cash, Apple is definitely in the money. At last count the iPhone-maker had more than $81 billion in cash reserves that it has yet to tap into. For years critics and analysts have wondered why Apple clings to its cash more fervently than Scrooge McDuck, but Apple merely shrugs them off and continues to rake in the Benjamins, moving on to launch its latest "next big thing." But is it time for Apple to start to consider putting some of that cash to good use? With all of the money it's sitting on, Apple can buy up major companies without fear of hurting its core business. What's more, it has enough cash to pay a serious dividend to shareholders that have stuck with the company through thick and thin. In the following slides, we take a look at what Apple could be doing with all of its cash. Some of these options might seem risky, while others seem like ideas ripe for the picking. It's time for Apple to put its cash to good use. Here is what we think they should do with all that money.
This article was originally published on 2011-11-01
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
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