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10 Reasons RIM's New CEO Won't Fix the Company

  • By

    Don Reisinger

 
 
 
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1. The BlackBerry Won't Make It
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1. The BlackBerry Won't Make It

RIM's BlackBerry is a great product, but it's losing market share fast. What's worse, it comes with a design that most people -- including enterprise users -- just don't like anymore. Apple's iPhone and Android handsets are taking over.
Research In Motion, at long last, has a new CEO in Thorsten Heins. The two men he replaces, Mike Lazaridis and Jim Balsillie, led the company through its most difficult times, and according to most investors, did nothing to help the firm weather the storm. Whether or not Heins will be able to change that, however, remains to be seen. If the "Bold Team" is any indication, the answer is probably no. The fact is, Heins sounds like more of the same at RIM, saying that although changes need to be made, he doesn't believe anything drastic must be done. What's worse, Heins says that he believes his company's current mobile strategy is working, and will continue to work, in the coming years. Unfortunately for Heins, he's just plain wrong. RIM is in deep trouble right now. And the more Heins talks, the more it might make some of the company's supporters believe he doesn't have what it takes to make the right moves to save RIM. Here's a look at why Research In Motion's new CEO Thorsten Heins won't be able to fix his ailing mobile company.
This article was originally published on 2012-01-31
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.