10 Reasons RIM Must Go Android
Although many in the mobile market hate to admit it, Android is the go-to platform for millions of consumers around the globe. In fact, over the last year, the operating system has been adopted so rapidly that just about everyone is wondering if it might become the Windows of the mobile space—a totally dominant force. Research In Motion should be especially concerned about Android. The BlackBerry maker once stood atop the mobile enterprise space, easily outselling the competition. But since Apple's iPhone started shipping in 2007, and Android became a hot commodity with a 43% share of the smartphone market in the U.S., according to Nielsen, RIM's products have become as fashionable as paperweights. To get its groove back, the company needs to figure out what to do. Luckily for RIM co-CEOs Jim Balsillie and Mike Lazaridis, we have a few ideas. Rather than try to make the BlackBerry operating system as popular, it's time RIM goes for Android. It might mean a major shift in strategy, but at this point, that's precisely what the mobile company needs.