The Marketing Isn't Effective
So far, RIM's marketing efforts related to the BlackBerry PlayBook have not been all that effective at outlining what its product is all about and which customers it's designed for. That's an issue. RIM needs to communicate to enterprise customers especially, why its product is better than the iPad 2 and other tablets on the market. If it continues to fail at that, its tablet won't be able to succeed at the same level it hopes.