VMware Virtualization Goes Generic

By Jessica Davis  |  Print this article Print


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Looking to make greater inroads into the SMB market, VMware announces deals to certify its hypervisor technology on the servers of a handful of ODM white box manufacturers.

Looking to expand its market to reach more SMBs and geographies, VMware has announced that it will certify its VMware ESX and ESXi hypervisor on servers offered by certain white box manufacturers.

The virtualization vendor announced its new relationships with ODMs (original design manufacturers) ASUS, Gigabyte, Inventec and Tyan at Computex Taipei. The new ODM relationships are in addition to VMware's deal with Supermicro, announced in February.

VMware's move is designed to capture more of the SMB market and also make greater inroads in geographies where white box servers have a strong presence, according to Ben Matheson, director of product management.

"This opens up a much broader opportunity for VMware," he said. "The SMB space is definitely the laggard in terms of adoption of virtualization technology. About a quarter to a third of the servers that ship are ODM servers."

But that doesn't mean that SMBs aren't interested in virtualization.  According to Matheson, SMBs have the same pain points as enterprise companies. 

"Server virtualization becomes interesting at about five servers," he said.  "Then it helps reduce costs. Maybe we are only consolidating 10 or 15 servers down to two servers, but to those businesses that's a big chunk of money."

VMware ESX and ESXi are currently available on server systems from Supermicro and are expected to be available from ASUS, Gigabyte, Inventec and Tyan by the end of the third quarter of 2008. 


Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com

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