Sophos Fights Margin Erosion

By eChannelLine  |  Posted 2009-04-22 Email Print this article Print
 
 
 
 
 
 
 

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Security vendor Sophos launches new program hinder erosion of price and profit margins of its antivirus, antispam and other security software products.

Celebrating the second anniversary of its 100 per cent North American channel strategy, IT security and control firm Sophos says it continues to experience tremendous partner program momentum and growth. For fiscal year 2008, revenue growth for Sophos channel partners increased 43 per cent.

Sophos officials said the company has modeled its Global Partner Program on its successful North American channel initiative to further bolster sales and brand awareness worldwide. That initiative was implemented 10 years ago when U.K.-based Sophos set up shop in America and has become the benchmark/model after which the entire corporation will fashion its global channel plans.

The program offers a two-tier margin structure, enhanced vendor support, new deal registration, and margin protection initiatives. It was designed specifically to deliver business growth for dedicated partners, explained Chris Doggett, director of global channel programs for Sophos in Boston.

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