Sophos' Top 5 Reasons Free DLP is Good for PartnersBy Lawrence Walsh | Posted 2009-10-13 Email Print
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For the second time in a month, Sophos initiated a free product promotion; this time giving away its data loss prevention technology with the sale of its antivirus product. Sophos says free promotions are good for its partners; here are the reasons they give.
Sophos is now bundling a free data loss protection product with the sale of its network-based antivirus software in an effort to expose more end users to its technology and capture share from larger rivals Symantec and McAfee.
This is the second time in a month that Sophos has initiated a free software promotion. In September, Sophos announced a deal with Hewlett-Packard to provide free antivirus with each Integrity server.
What does this DLP giveaway mean to Sophos partners? Sophos channel chief Chris Doggett offers the top 5 reasons why free DLP bundled with antivirus is good for solution providers' sales.