Sophos' Top 5 Reasons Free DLP is Good for Partners

By Lawrence Walsh  |  Posted 2009-10-13 Email Print this article Print


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For the second time in a month, Sophos initiated a free product promotion; this time giving away its data loss prevention technology with the sale of its antivirus product. Sophos says free promotions are good for its partners; here are the reasons they give.

Sophos is now bundling a free data loss protection product with the sale of its network-based antivirus software in an effort to expose more end users to its technology and capture share from larger rivals Symantec and McAfee.

>> READ the Channel Insider report on Sophos' DLP iniatitive

This is the second time in a month that Sophos has initiated a free software promotion. In September, Sophos announced a deal with Hewlett-Packard to provide free antivirus with each Integrity server.

What does this DLP giveaway mean to Sophos partners? Sophos channel chief Chris Doggett offers the top 5 reasons why free DLP bundled with antivirus is good for solution providers' sales.


Lawrence Walsh Lawrence Walsh is editor of Baseline magazine, overseeing print and online editorial content and the strategic direction of the publication. He is also a regular columnist for Ziff Davis Enterprise's Channel Insider. Mr. Walsh is well versed in IT technology and issues, and he is an expert in IT security technologies and policies, managed services, business intelligence software and IT reseller channels. An award-winning journalist, Mr. Walsh has served as editor of CMP Technology's VARBusiness and GovernmentVAR magazines, and TechTarget's Information Security magazine. He has written hundreds of articles, analyses and commentaries on the development of reseller businesses, the IT marketplace and managed services, as well as information security policy, strategy and technology. Prior to his magazine career, Mr. Walsh was a newspaper editor and reporter, having held editorial positions at the Boston Globe, MetroWest Daily News, Brockton Enterprise and Community Newspaper Company.


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