Lavasoft Sees Porn Sites as Potential PartnersBy Lawrence Walsh | Posted 2009-10-13 Email Print
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The Sweden-based security software company best known for its Ad-Aware is looking to add unconventional partners to its channel strategy, including porn sites, banking portals and gaming services. Lavasoft says any place people spend time online is a potential distribution point for its software.
If Sweden-based Lavasoft has its way, it will soon distribute its security software through some of the most unlikely outlets: pornography, gambling, banks, social networking, dating and other popular Web sites.
Lavasoft, a Sweden-based company, is actively courting banks and other popular, non-technology and non-channel Web sites to host free downloads of its antispyware Ad-Aware package. Its reasoning is simple: You need to go where the people are - including what many would consider unsavory domains such as pornography sites.
"We don’t have a problem with a porn site as a distributor because that’s where the risk is and that’s where the risk takers are going," says Michael Helander, vice president of Lavasoft.