SugarCRM Adds 50 Partners Through Open+ Partner Program

By Nathan Eddy  |  Print this article Print

SugarCRM's Open+ Partner Program offers resellers and solution providers access to programs and resources to help develop and grow a partner’s business and sales and training ability.

Open-source customer relationship management software developer SugarCRM touted the success of its Open+ partner program, noting the company added 50 partners from around the globe in the first half of 2010. In addition, the company noted channel partners continue to account for approximately 70 percent of new SugarCRM billings.

Open+ program membership provides access to cloud and on-site technology and solutions, field engagement, access to programs and resources to help develop and grow a partner’s business and sales and training enablement to enhance CRM knowledge and extend reach into the market. SugarCRM offers five classes of partnership, which are further subdivided, including channel partner, consultant partner, authorized learning partner, technology partner and referral partner programs.

"Our partners play a critical role selling and deploying SugarCRM's commercial products," said Delbert Ross, vice president of channel sales at SugarCRM. "As a result, we are laser-focused on working with and enabling our new and existing partners to insure their success working with SugarCRM. Our consistent quarter-over-quarter revenue growth proves our indirect model is the future and that we will continually gain momentum adding top-notch partners such as Castle CRM and Accent Gold."

Castle CRM is based in New York City and is the No. 1 Sage SalesLogix reseller in the United States. "Partnering with SugarCRM complements our customer and prospect base, and we look forward to providing value-based, CRM business solutions and professional services to our customers," said Tony Castle, CEO of Castle CRM. "We've gained recognition for our innovative approach to solving clients' business problems and provide the 'bridge' between business strategy and business solution."

Tim Priestley, executive director at Accent Gold, said in the company's pursuit to provide the best solutions for our clients, SugarCRM impressed the company as a simple, flexible and dynamic offering. "Partnering with their team has been an absolute joy--in a short time, they have worked hard to make us successful," Priestley said. "We have evaluated many CRM packages over the past few years and felt that adding SugarCRM to our short list of solution sets now--especially in view of the version 6 release--was a compelling choice."

SugarCRM noted it has also added Emerge Business Consulting as a new channel partner. Emerge Business Consulting is dedicated to serving SMBs (small to medium-size businesses) by representing business management software. "In our experience, the price point and functionality of SugarCRM far exceeds competing products such as Salesforce.com," said Greg Giachino, president at Emerge Business Consulting. "Going with SugarCRM is a no-brainer."