Acer Offers Back-End Rebates

By Jessica Davis  |  Print this article Print

The rebates range from 2 to 4 percent on selected SKUs, including desktops, notebooks and LCD displays, and mark a shift for Acer.

Acer America is offering a new series of back-end rebates for its VAR partners.

Beginning June 1, Acer-approved VARs that have signed up for the company's Summer Sales Extravaganza program will receive 3 percent back-end rebates on TravelMate and Extensa notebook PCs, 4 percent on selected desktops and 2 percent on all B Series and 26-inch X Series LCDs, according to the company.

The rebates mark a shift for Acer, which had eliminated all back-end rebates in the United States in 2004 in favor of a simple one-low-price model of doing business, at the same time that it put more of a focus on distribution and direct market resellers.

Now Acer is looking to use such a program to reconnect with its VAR partners. And the program is the first in what Acer hopes will be a series of efforts to create a higher-touch program with its VAR partners. The company already employs a 100 percent indirect sales model.

"The idea with these rebates is to have our sales team calling into the VAR community to provide information and support about this program," says Mark Hill, general manager for Acer America. "And this rebate program will likely bring more phone calls from VARs."

The new rebates, first offered in April, are being renewed for June. To be eligible, partners can sign up at the Acer Connect partner portal.

With its purchase of Gateway in 2007, Acer became the No. 3 maker of PCs behind HP and Dell.

Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com

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