Web 2.0: Creating a Successful Enterprise StrategyBy Karen S. Henrie | Print
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It's easier than ever to add interactivity to the Web experience. But learning to embed these capabilities into the business will take time. (CIOInsight)
Web 2.0 technologies have moved into the corporate mainstream, and the impact is real.
If you still think Web 2.0 is the bailiwick of teens and twenty-somethings prowling MySpace and YouTube, you're showing your age. Web 2.0 technologies, including but not limited to blogs, wikis and mashups, are growing up and are hard at work on the Web sites of major companies such as General Motors Corp., FedEx Corp., British Airways plc and Sun Microsystems Inc.
Of course, these pockets of Web 2.0 progress can be found in many enterprises. But it remains to be seen whether companies can sufficiently rein them in to serve their most strategic business objectives. And can these disparate technologies work in concert to achieve broader corporate goals? There is some fear that doing so could destroy the transparency, spontaneity and simplicity that make the tools so valuable in the first place. At the very least, however, there is now an opportunity for IT departments to exercise a little more control over the dissemination of Web 2.0 products in the enterprise.Ask your head of e-commerce:
How can we leverage the capabilities found on Web sites such as YouTube, MySpace or Wikipedia?
Ask your IT architect:
How well positioned are we to leverage available Web 2.0 capabilities?
Read the full story on CIOInsight: From Destination to Connection
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