Tech Data Adds Printing Business Unit

By Jessica Davis  |  Posted 2007-02-13 Email Print this article Print


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The distributor's move is part of an overall realignment of several divisions.

Tech Data has added a printing solutions business unit and realigned several of its other divisions, the IT technology distributor announced Feb. 12.

The Clearwater, Fla., company added the printing solutions division—called a "Specialized Business Unit" (SBU)—to create a total of eight such business units.

The new Printing Solutions SBU combines printers, manufacturer service agreements, warranties and supplies expertise. The unit will focus on helping resellers increase attach rates for printer sales with consumables such as ink and toner, maintenance services, and other higher-margin add-ons.

Tech Data also announced that several of its SBUs have been integrated into Tech Data product marketing divisions. The AIDC/RFID and Physical Security SBUs are now part of the distributor's Networking Division, which also encompasses the Telephony SBU.

The Components SBU has joined the AppleAdvantage SBU as part of Tech Data's Client Systems Division.

The Pro A/V SBU has been added to Tech Data's Peripherals Division, which supports Tech Data's oldest and newest SBUs: Document Imaging and Printing Solutions. The Pro A/V SBU supports a wide range of digital signage installations, and it can now more easily leverage the division's extensive business partner relationships to develop more display-centric solutions, Tech Data said, in a statement.

Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at


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