Sun Finally Appoints European Chief

By Sara Driscoll  |  Print this article Print


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After five months of searching, the vendor appoints an exec to run Europe.

After five months of the position being vacant, Sun Microsystems has finally filled the role of senior vice president of Europe Middle East and Africa.

Sun, which has had a tumultuous time of late in Europe, after losing its head of U.K. channel and its U.K. country manager within weeks of each other back in July, announced Dec. 21 that Alain Andreoli will now head up the EMEA region, which accounts for more than 40 percent of Sun's business.

The appointment also means that Crawford Beveridge, who assumed the position while the search was going on, can return to his role as executive vice president and chairman of EMEA, APAC and the Americas.

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Andreoli, who will report to Don Grantham, executive vice president of global sales and services, was most recently CEO of cc-hubwoo, a "source to pay" electronic procurement company. He has also held senior positions at StorageTek (which was acquired by Sun in June 2005), Xiotech and McData.

Andy Griffiths, business development manager at Sun and IBM VAR Q Associates, said the move is indicative of Sun's future strategy. "Sun clearly has a focus on storage, and appointing someone with such a storage background into EMEA management teams will help support Sun's strategic storage focus going forward," he said.

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Sara Driscoll began her journalism career at 16 years old on her local newspaper, The Watford Observer. Working part time, she covered a range of beats. Leaving to complete her Journalism Degree at Bournemouth University, UK, Sara then went on to graduate and work for Emap. She began as a reporter on APR, Emap's construction title, being promoted to senior reporter with a year.Sara then joined VNU Business Publications as Deputy News Editor on CRN, the weekly trade title for channel players. She covered industry/business news from vendors, distributors and resellers, product announcements, partner announcements as well as market and trend analysis, research and in depth articles to predict up and coming trends in the sector. She was promoted within a year to News Editor, a year later to Deputy Editor and the following year became Editor. Sara remained editor of CRN for three years, launching the magazine on new platforms including CRN TV and eBooks, as well as several magazine and web site redesigns. She was called on for expert industry comment from various publications including appearing on live BBC news programs. Sara joined Ziff Davis Enterprise as Editor of eWeek Channel Insider. She runs the title in all formats – online up to the minute news, newsletters, emails alerts and events. She also manages the brand of Channel Insider in all formats - events, shows, awards, panel debates and roundtables.Sara can be reached at:sara.driscoll@ziffdavisenterprise.com

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