Sun Finally Appoints European ChiefBy Sara Driscoll | Posted 2007-12-21 Email Print
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After five months of searching, the vendor appoints an exec to run Europe.After five months of the position being vacant, Sun Microsystems has finally filled the role of senior vice president of Europe Middle East and Africa.
Sun, which has had a tumultuous time of late in Europe, after losing its head of U.K. channel and its U.K. country manager within weeks of each other back in July, announced Dec. 21 that Alain Andreoli will now head up the EMEA region, which accounts for more than 40 percent of Sun's business.
The appointment also means that Crawford Beveridge, who assumed the position while the search was going on, can return to his role as executive vice president and chairman of EMEA, APAC and the Americas.
Andy Griffiths, business development manager at Sun and IBM VAR Q Associates, said the move is indicative of Sun's future strategy. "Sun clearly has a focus on storage, and appointing someone with such a storage background into EMEA management teams will help support Sun's strategic storage focus going forward," he said.
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