dcsimg
 

Sterling Commerce Integrates B2C with Other Channels

By Dan Berthiaume  |  Print this article Print
 
 
 
 
 
 
 

WEBINAR:
On-Demand

Re-Imagining Linux Platforms to Meet the Needs of Cloud Service Providers


Sterling Commerce, a subsidiary of AT&T, said Feb. 4 that it is expanding its business-to-consumer strategy by integrating its multichannel selling and fulfillment solutions and adding new marketing and merchandising capabilities to them.

"We want to expand B2C as a role within cross-channel," said Jim Beninger, Sterling Commerce's global retail industry marketing leader. "Within the Web, it's only part of the multichannel interaction. We want to enable our customers to truly integrate all channels with B2C."

Beninger said Sterling's new B2C strategy will enable retailers to manage, create and share customer information across channels, regardless of how a customer buys their products.

 

 
 
 
 
 
 
 
 
 
























By submitting your information, you agree that channelinsider.com may send you channelinsider offers via email, phone and text message, as well as email offers about other products and services that channelinsider believes may be of interest to you. channelinsider will process your information in accordance with the Quinstreet Privacy Policy.

 
 
 
 
 
 

Submit a Comment

Loading Comments...
























By submitting your information, you agree that channelinsider.com may send you channelinsider offers via email, phone and text message, as well as email offers about other products and services that channelinsider believes may be of interest to you. channelinsider will process your information in accordance with the Quinstreet Privacy Policy.

 
 
 
 
 
 
 
 
 
Thanks for your registration, follow us on our social networks to keep up-to-date