Sophos Goes 100 Percent Channel

By Jessica Davis  |  Posted 2007-04-09 Email Print this article Print
 
 
 
 
 
 
 

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News: The security and control vendor decided to place its bet on the channel in a bid to grow North American revenue.

Security and control vendor Sophos is converting to a 100 percent channel sales strategy for North America, the company announced April 9.

The new Sophos Partner Program offers three levels – Platinum, Gold and Silver with tiered benefits – plus lead distribution to qualified partners, online deal registration and dedicated pre-sale and post-sale support.

Sophos officials said that all levels of partners can market the company's complete line of products.

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The company, with offices in Oxford, England and Boston, said that marketing support and training programs are also available to help with new customer acquisition and incremental sales.

"We have a long history of working successfully with channel partners in North America, and we intend to meet market demand by deepening those channel relationships, particularly with partners that exhibit our same philosophies and aggressive goals," said Mark Hatton, Sophos North American president, in a statement. "Adopting a 100 percent channel model will help to ensure our continued rapid growth in North America this year and beyond."

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Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com
 
 
 
 
 
























 
 
 
 
 
 

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