Seagate Hits Premier League

By Sara Driscoll  |  Print this article Print


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Disk drive vendor Seagate launches a high-performance channel program.

Seagate has unveiled a partner program for top-performing partners that are attempting to reach new markets.

The hard drive vendor's Seagate Premier program rewards system builders that are either high-volume players or leading in new growth segments such as surveillance and rugged solutions, the firm said.

John Teeple, director of Americas Marketing at Seagate Technology, in Scotts Valley, Calif., said in a statement, "Seagate Premier allows us to focus our efforts in areas of tremendous growth potential for both Seagate and our channel partners. Seagate is pleased to be strengthening our commitment to these partners by offering enhanced tools and benefits that can help our Premier Partners accelerate their business growth and ultimately become more profitable."

Click here to read about the Seagate Recovery Services program.

The new program will be part of the existing Seagate Partner Program. However, the Premier members will also receive access to account management support, product and solution training, solution seminars, partner matchmaking events and market development funds.

Seagate said the marketplace has become increasingly competitive and the program aims to help partners differentiate themselves.

Royson Ng, president of distributor Samtack, based in Markham, Ontario, said in a statement, "Seagate's new product and solutions tools and market development dollars, in particular, will enable [Samtack] to plan and market more strategically, as well as effectively target new customers."

Sara Driscoll began her journalism career at 16 years old on her local newspaper, The Watford Observer. Working part time, she covered a range of beats. Leaving to complete her Journalism Degree at Bournemouth University, UK, Sara then went on to graduate and work for Emap. She began as a reporter on APR, Emap's construction title, being promoted to senior reporter with a year.Sara then joined VNU Business Publications as Deputy News Editor on CRN, the weekly trade title for channel players. She covered industry/business news from vendors, distributors and resellers, product announcements, partner announcements as well as market and trend analysis, research and in depth articles to predict up and coming trends in the sector. She was promoted within a year to News Editor, a year later to Deputy Editor and the following year became Editor. Sara remained editor of CRN for three years, launching the magazine on new platforms including CRN TV and eBooks, as well as several magazine and web site redesigns. She was called on for expert industry comment from various publications including appearing on live BBC news programs. Sara joined Ziff Davis Enterprise as Editor of eWeek Channel Insider. She runs the title in all formats – online up to the minute news, newsletters, emails alerts and events. She also manages the brand of Channel Insider in all formats - events, shows, awards, panel debates and roundtables.Sara can be reached at:sara.driscoll@ziffdavisenterprise.com

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