SaaSWizard Offers SAAS Development Aimed at VARs

By Jessica Davis  |  Print this article Print

The technology lets VARs create their own applications for verticals and resell them as a service to end customers.

SaaSWizard is taking its code-free software-as-a-service development engine to a broader audience of resellers.

Solution providers can use the system to create their own SAAS applications and offer their end customers or vertical markets customized SAAS applications.

"VARs and systems integrators have a much better understanding of particular industry verticals than any software manufacturer can or will," said Colin Earl, SaaSWizard's CEO. "Yet the existing SAAS companies have been trying to squeeze the VARs out of the channel. Salesforce.com takes a cut of every dollar of SAAS revenue. They are willing to let VARs do custom installations, but there is no long-term revenue for VARs."

Earl said that by using his company's technology, solution providers can create their own custom SAAS offerings for particular customers or verticals. Custom applications can reside both outside the firewall and inside.

One solution provider that has used the environment to create a vertical application to resell is LexNet in San Francisco. The company, one of three existing channel partners for SaaSWizard, has created its own application called ManuLogic aimed at the vertical black box manufacturing industry, said Steve Chipman, the company's president. The application took less than a week to develop in the code-free environment, he added.

"We had all the best practices already developed," Chipman said of the company's application that it resells as a service to manufacturing customers. LexNet is also a major reseller of Sage CRM, winning the spot of No. 1 partner in North America for 2007.

Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com