Greenfield OpportunityBy Reuters | Posted 2008-01-30 Email Print
The German software maker has not ruled out more acquisitions, despite still integrating its Business Objects buy.
SAP said it would invest 175-225 million euros this year in its new Web-delivered software for smaller firms, Business ByDesign, after spending 125 million on it last year. SAP considers this area a "greenfield" opportunity.
The company believes Business ByDesign will help it compete with on-demand software pioneers such as Salesforce.com and aims to have 1,000 customers -- some paying and some trialing the service -- by the end of 2008, up from 150 now.
By extending its reach into new segments, SAP aims to double its addressable market to around $75 billion by 2010. Half its orders by then should come from products not yet on the market.
SAP, which will include Business Objects results in its own reports from next quarter, will hold a conference for analysts at 1300 GMT in Frankfurt.
(Editing by Louise Ireland)
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