Rauline Ochs Says So Long to Oracle

By Jessica Davis  |  Print this article Print


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The executive credited with making Oracle more channel-friendly is leaving the company.

Channel luminary Rauline Ochs is leaving her post as senior vice president of Oracle's North American Alliances and Channel operation to assume the chief sales and marketing position at a Seattle-based insurance company.

Ochs was widely credited with making Oracle, which had a reputation of being unfriendly to the channel, into a company that was more supportive of channel partners.

In a telephone interview with eWEEK's The Channel Insider, Ochs said Oracle's channel partners could take heart, as the channel programs put in place during her time at the company are there to stay.

"The commitment to the channel always came from very high up," she said. "The team is so strong and the programs have been locked and loaded so that my leaving will have little or no impact at all."

For Baseline's Lawrence M. Walsh's tribute to Ochs and her influence at the software giant click here.

Oracle is already actively searching for a replacement for Ochs, who would have celebrated her 5-year anniversary at Oracle in July. Ochs' last day is Jan. 7. She begins her new position running an indirect sales and marketing operation at Safeco Insurance on Jan. 22. Safeco is a large Oracle customer.

Ochs will report to Safeco CEO Paula Reynolds. Ochs' new team will be made up of 9,000 insurance agents, and she said she will take all the lessons she has learned about channels and indirect sales to that new position.

Before Oracle, Ochs served as senior vice president of worldwide alliances at BEA Systems. Before that, she spent 15 years at IBM in various sales and marketing roles.

Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com

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