PayPal Seeks Partners

By Jessica Davis  |  Print this article Print


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The online payment service provider is looking to recruit partners to sell and integrate its PayPal Express Checkout.

PayPal is not just for consumers anymore. The division of eBay is introducing a new partner program to help systems integrators win contracts to provide PayPal Express Checkout to their merchant customers.

Under the new program, partners get integration-related technical support, integration best-practices information, and access to co-branded marketing materials in the form of templates they can use to help market the offering to merchant customers.

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"We have a robust training center online that provides the basics a partner would need to start or consider a project," said Gene Alston, business development director for PayPal, based in San Jose, Calif. "We also have integration resources. We get on airplanes and go out to help partners." The offering also includes phone support for smaller partners.

Alston said PayPal's partner program is designed to enable merchants of all sizes with Shopping Cart to support SMBs (small and midsize businesses) and more complex offerings, such as integration with other solutions for larger companies.

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"For the channel partner, these offerings provide the opportunity for increased revenue and transactions," Alston said, noting that PayPal's offering differed from Google's online checkout in that PayPal offered more funding methods.

Alston said PayPal has worked with partners ever since it entered the merchant services arena in 2005.

Charter members of PayPal's partner program include CardinalCommerce, Chase Paymentech Solutions, ProStores and Zen Ventures' Zen Cart, PayPal said.

Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com

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