Red Hat Adds Top Tier, Specializations to Channel Program

By Jessica Davis  |  Posted 2009-08-17 Email Print this article Print


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Looking to deepen its engagements with its top reseller solution provider channel partners, open-source Linux purveyor Red Hat is sweetening the pot with a new top-tier partner level that comes with additional benefits, plus three new technology specializations including infrastructure, middleware and virtualization.

Looking to create deeper channel partner engagement, open-source technology vendor Red Hat has added a new partner level and solutions specializations to its channel partner program for solution providers.

Red Hat, known for its Linux implementation, has added Premier Business Partner level in addition to its existing Advanced and Ready classifications, the company says. In addition, Red Hat has added specializations in Infrastructure, Middleware and Virtualization.

"The reseller business around Red Hat is growing rapidly because customers are demanding trusted open source solutions to carve costs out of their datacenters, which is why we've enhanced our Partner Program to provide a deeper level of partner engagement," says Roger Egan, vice president of North American channel sales at Red Hat, in a prepared statement. "Additionally we've increased benefits and built in specializations which will help our partners grow their open source practice. All of this reinforces our commitment and investment to our channel ecosystem."

Red Hat says the new Premier Business Partner level is intended to enable partners to deepen their strategic relationship with Red Hat through a number of sales-enablement and revenue-generating benefits such as sales training, lead distribution, demand-generation campaigns, market development funds, joint customer win promotions and technical support benefits.

As for the new technology specializations, Red Hat says they are designed to help partners sell total solution sets to customers. 

The Infrastructure Specialization is intended for partners who are experts in Red Hat Infrastructure solutions, including Red Hat Enterprise Linux, Red Hat Enterprise Linux Advanced Platform, Red Hat Network Satellite, Red Hat Global File System, Red Hat Cluster Suite and Red Hat MRG. To hold this specialization, partners must maintain at least two Channel Sales Certified employees and one Red Hat Certified Technician.

The Middleware Specialization is for partners with proven middleware solution expertise on JBoss Enterprise Middleware solutions such as JBoss Enterprise Application Platform, JBoss BRMS, JBoss Operations Network, JBoss Developer Studio, JBoss SOA Platform and JBoss Data Services Platform. To hold this specialization, partners must have two Channel Middleware Sales Certified employees and one JBoss Administrator.

The Virtualization Specialization is for partners who are experts in Red Hat's virtualization offerings at both the sales and technical level. It requires partners to maintain two Channel Sales Certified employees and one Red Hat Certified Engineer with a focus on virtualization training.

Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at


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