On-Demand Computing Takes Hold at IBM

By Darryl K. Taft  |  Posted 2004-03-29 Email Print this article Print


eWEEK gets a behind-the-scenes look at IBM's strategy for transformation—and sees a company reinventing itself in line with its on-demand message.

SOMERS, N.Y.—When CEO Sam Palmisano set IBM on the path toward On Demand in October 2002, he said the company would help its customers better respond to their own customers, competitors and rapidly changing market. But in Palmisano's view, the transformation starts at home, so he decided IBM must first transform itself into an on-demand entity as proof that the company was ready for an on-demand world.

Collaboration was key to delivering an on-demand environment, said Linda Sanford, senior vice president of enterprise on-demand transformation and information technology at IBM and the executive Palmisano picked to lead the company's internal effort to reinvent itself as an on-demand entity.

"Collaboration plus innovation equals innovation and growth," Sanford told a Cyberposium audience in January at Harvard Business School, in Cambridge, Mass. The audience of MBA candidates seemed to get it, sitting rapt during Sanford's speech and following up with questions about collaboration.

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Darryl K. Taft covers the development tools and developer-related issues beat from his office in Baltimore. He has more than 10 years of experience in the business and is always looking for the next scoop. Taft is a member of the Association for Computing Machinery (ACM) and was named 'one of the most active middleware reporters in the world' by The Middleware Co. He also has his own card in the 'Who's Who in Enterprise Java' deck.


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