New Cisco Partner Program Targets Vertical Markets

By Carol Ellison  |  Print this article Print


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Cisco Systems announces its Solution Technology Integrator program for partners producing integrated vertical market solutions featuring Cisco technology.

HONOLULU—At its Partner Summit here this week, Cisco Systems introduced its Solution Technology Integrator program for partners producing integrated vertical market solutions featuring Cisco technology.

Solution Technology Integrator partners are technology manufacturers that integrate specific Cisco technologies with their own to sell, service and support specific vertical market solutions. These partners, selected by Cisco, must sign and qualify for specific contracts. They can then sell the integrated solution directly or through their own channel partner community.

Edison Peres, vice president of Advanced Technologies, Worldwide Channels at Cisco Systems, said the program adds "a new type of partner to our channel community. Forming these relationships broadens the reach of our channel partner community, enabling us to strengthen our value proposition and address new market opportunities, representing incremental business for Cisco, and our Solution Technology Integrator partners."

One such partner is Intermec, a developer of mobile and wireless data collection tools, including RFID solutions, based in Everett, Wa.

Dick Mahany, vice president of Intermec, said "as a Cisco Solution Technology Integrator, we now have the ability to combine our handheld devices with Cisco Aironet wireless LAN technology to create a complete integrated solution for our customers. Forming a relationship and integrating with an industry leader like Cisco, will give Intermec and our channel partners a significant competitive advantage in a number of data collection markets, including retail, homeland security and hospitality."
Carol Ellison is editor of eWEEK.com's Mobile & Wireless Topic Center. She has authored whitepapers on wireless computing (two on network security–,Securing Wi-Fi Wireless Networks with Today's Technologies, Wi-Fi Protected Access: Strong, Standards-based Interoperable Security for Today's Wi-Fi Networks, and Wi-Fi Public Access: Enabling the future with public wireless networks.

Ms. Ellison served in senior and executive editorial positions for Ziff Davis Media and CMP Media. As an executive editor at Ziff Davis Media, she launched the networking track of The IT Insider Series, a newsletter/conference/Web site offering targeted to chief information officers and corporate directors of information technology. As senior editor at CMP Media's VARBusiness, she launched the Web site, VARBusiness University, an online professional resource center for value-added resellers of information technology.

Ms. Ellison has chaired numerous industry panels and has been quoted as a networking and educational technology expert in The New York Times, Newsday, The Los Angeles Times and The Wall Street Journal, National Public Radio's All Things Considered, CNN Headline News, WNBC and CNN/FN, as well as local and regional Comcast and Cablevision reports. Her articles have appeared in most major hi-tech publications and numerous newspapers and magazines, including The Washington Post and The Christian Science Monitor.