NetSuite to Drop Oracle Moniker on Small Biz AppsBy Renee Boucher Ferguson | Posted 2004-06-21 Email Print
Re-Thinking HR: What Every CIO Needs to Know About Tomorrow's Workforce
The company will rebrand its Oracle Small Business Suite to NetSuite Small Business.
NetSuite Inc., which makes hosted enterprise resource planning software for the small and midmarket sector, is severing its relationship with Oracle Corp.its marketing relationship, that is.
Since 2001, NetSuite has branded its family of applications aimed at small businesses with Oracle's moniker. As of July 1, the company will rebrand its Oracle Small Business Suite to NetSuite Small Business, according to NetSuite CEO Zach Nelson.
"Oracle Small Business and NetSuite are literally the same product but with different things turned off and on," said Nelson. "So it didn't make sense for us to have this Oracle brand hanging off to the side, particularly when it's only 5 percent of our business."
That said, with majority ownership in the company, Oracle CEO Larry Ellison still remains committed to NetSuite. The two companies, however, will no longer do anything "official" together, according to Nelson.
Along with changing the name of its small business suite, NetSuite, of San Mateo, Calif., is taking a new functional approach with its capabilities. With version 10 of NetSuite, expected in September, users will have the ability to add specific functionality to their systems rather than having to upgrade the entire suite, ac-cording to Nelson.
"What the new modular suite allows is for customers to add functionality, so we don't have to charge the entire installed base" for functionality that only some users want, said Nelson.