Motorola Channel to Get Good

By Jessica Davis  |  Posted 2008-03-26 Email Print this article Print

Motorola announced plans to marry the technology of one acquisition, BlackBerry rival Good Technology, to the partner program of another acquisition, enterprise mobility device provider Symbol Technologies.

Looking to expand its distribution of Good Technology – a rival to BlackBerry -- Motorola announced March 25 that it would offer its Good Mobile Messaging and Good Mobile Intranet through its 10,000 PartnerSelect channel partners. The announcement marries the channel program of one Motorola acquisition, Symbol Technologies, with the technology of a second Motorola acquisition, Good Technology.

And the announcement came just one day before the company revealed that it plans to split itself into two separate companies -- one selling mobile devices and the other focusing on network equipment, enterprise and public safety business.

Good is considered a part of the network equipment and enterprise business, so the split should not effect any partner plan changes that are underway.

Dan Rudolph, Good's director of product marketing, said in an interview earlier this week with Channel Insider that partners would get access to all of Good's products in early April. In addition, Motorola would expand the offering to India and select Asia Pacific markets.

"This is an important move for Motorola because it helps build out the vision of end-to-end mobility," Rudolph said.

Rudolph said that Good's products primarily had been sold direct to customers or through carrier resellers who sold handsets.

"By offering it through partners we gain a huge additional distribution capability, and it also gives us an international reach," he said.

In return, partners get software licensing revenue and an annual recurring per-user fee, Rudolph said. Some VAR and solution provider partners also work with the company's carrier partners, with the carriers offering a bounty to VARs who resell Good.

Most of the company's 10,000 resellers go through distribution, Rudolph said, and in North America distributors include Avnet and Ingram Micro.

Motorola announced plans to acquire privately held Good Technology, which offers a rival network service to BlackBerry's, in November 2006. The technology has been sold primarily through cell phone carriers.

Motorola also acquired Symbol Technologies in a $3.9 billion deal, first announced in September 2006. Symbol provides enterprise mobility devices, particularly clients, and other technologies such as RFID, and is most widely used in industries such as retail and manufacturing.

Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at


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