No. 5: Business Intelligence Software

By Lawrence Walsh  |  Print this article Print

The Dow Jones is bleeding billions, but solution providers say key technologies continue to drive strong profitability. Here are the top 10 technologies according to Channel Insider readers.

5. Business Intelligence Software
2008 Profitability Rating: 16%
2007 Profitability Rating: 18%
Profitability Change: -2%

One of the phoenixes to rise from the ashes of the Wall Street meltdown will be the need for more and better business intelligence applications. Business intelligence is more than just reporting capabilities; it’s about providing actionable data to make intelligent decisions. Microsoft, Oracle, SAP, SAS and IBM are launching scores of new applications to provide deeper business intelligence to companies from Fortune 500 to small businesses. Solution providers are not only finding tremendous software sales opportunities, but also professional services opportunities to optimize business processes to best leverage the power of business intelligence software. And with professional services come longer engagements and higher margins.

Lawrence Walsh Lawrence Walsh is editor of Baseline magazine, overseeing print and online editorial content and the strategic direction of the publication. He is also a regular columnist for Ziff Davis Enterprise's Channel Insider. Mr. Walsh is well versed in IT technology and issues, and he is an expert in IT security technologies and policies, managed services, business intelligence software and IT reseller channels. An award-winning journalist, Mr. Walsh has served as editor of CMP Technology's VARBusiness and GovernmentVAR magazines, and TechTarget's Information Security magazine. He has written hundreds of articles, analyses and commentaries on the development of reseller businesses, the IT marketplace and managed services, as well as information security policy, strategy and technology. Prior to his magazine career, Mr. Walsh was a newspaper editor and reporter, having held editorial positions at the Boston Globe, MetroWest Daily News, Brockton Enterprise and Community Newspaper Company.

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