No. 8: Application Development

By Lawrence Walsh  |  Posted 2008-09-23 Email Print this article Print

The Dow Jones is bleeding billions, but solution providers say key technologies continue to drive strong profitability. Here are the top 10 technologies according to Channel Insider readers.

8. Application Development
2008 Profitability Rating: 13%
2007 Profitability Rating: 11%
Profitability Change: +2%

You can’t buy everything off the shelf, and some business needs require specialty built or modified software. Custom application development provides competent solution providers a profit-rich offering, since anything custom should cost more. Application development demands technical competencies and skill sets that more than justifies the higher costs than COTS. Nowadays, though, solution providers can act as project managers and outsource the development to a third party, meaning they can reap the benefits of the higher margins while maintaining a lower cost structure.

Lawrence Walsh Lawrence Walsh is editor of Baseline magazine, overseeing print and online editorial content and the strategic direction of the publication. He is also a regular columnist for Ziff Davis Enterprise's Channel Insider. Mr. Walsh is well versed in IT technology and issues, and he is an expert in IT security technologies and policies, managed services, business intelligence software and IT reseller channels. An award-winning journalist, Mr. Walsh has served as editor of CMP Technology's VARBusiness and GovernmentVAR magazines, and TechTarget's Information Security magazine. He has written hundreds of articles, analyses and commentaries on the development of reseller businesses, the IT marketplace and managed services, as well as information security policy, strategy and technology. Prior to his magazine career, Mr. Walsh was a newspaper editor and reporter, having held editorial positions at the Boston Globe, MetroWest Daily News, Brockton Enterprise and Community Newspaper Company.


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